About us

We are contributing to the United Nations Sustainable Development Goals:

SDG 8 Decent work and economic growth

We are a social enterprise based in the UK and part of the Ellen McArthur Foundation community.

We are an Associate Member of Break Free from Plastic, the global movement to end plastic pollution.  

We are a member of the Prevent Waste Alliance, which connects stakeholders along value chains.

Our Team

Cameron Smith

Business Development

Cameron has designed and run Software, “bricks and mortar”  operations, and a mixture of the two, for the last twenty years. He is based in Sub-Saharan Africa where the idea for Unwaste.io was born.

Arcel Zandamela

Logistics Supervisor

Arcel is a professional mechanic with many years of experience driving, maintaining and supervising freight vehicles.

Laura Smith

Partnerships and Content

Laura has worked across the social sector in the UK for two decades, focusing on business development, user-centred project management, content and service design for social enterprise, charities and public agencies.

Martin Pllu


Martin is a full-stack software architect with over two decades experience.  He is an early adopter of cloud technology and has used this to build Unwaste.io's crowdsourced data collection platform, Wastebase, with a highly scalable, cloud-native architecture.

Danilo Sousa

Product Engineer

Danilo is an experienced full-stack software development engineer with experience in solving business problems using technology in Telecommunications, Foods & Beverages and Financial Services sectors across Southern & Eastern Africa.

Danilson Macita

QA and User Support

Danilson is an Electronic Engineering graduate who has worked on the development and support of several innovative digital platforms in Mozambique.

Our philosophy

We believe that emerging digital technologies can support better, cheaper and more efficient plastic waste management. Our approach is based on these fundamental principles:

We are all responsible for plastic waste

Solutions must be economically viable

We must reduce the volume of land-based plastic that enters our oceans

Solutions must be based on accurate, specific and structured data

Solutions must be based on Extended Producer Responsibility. Producers should charge and Consumers should absorb the full cost of single-use plastic they make, buy or use. This includes the costs of managing waste in a way that minimizes harm to the environment.

Solutions will only be adopted within a market economy where there is clear value for all actors in the production, collection and recycling chain of plastic products. This must include those in marginal and informal sectors. In particular, solutions should offer:

Solutions must work within a waste treatment hierarchy that deals with waste as close to the point of production as possible, in line with the proximity principle, and is appropriate for each specific country. Once plastic enters the oceans, it is extremely costly to recover.

This should be available to all stakeholders, including:

Unwaste.io Ltd is a company registered in Scotland, United Kingdom. Company Number SC692977  

You can see our company information on opencorporates.

Contact us at: community @ unwaste.io

Direct Message us on Twitter

Follow us on Twitter at: https://twitter.com/wastebase