a cloud platform supporting a circular economy for plastic waste
We use data to connect everyone who can help reduce plastic waste entering our environment.
"Year on year, millions of tonnes of plastic, worth billions of dollars, ends up in landfills, is burned, or leaked into the environment. If we don't rethink its use, there will be more plastic in the ocean than fish by 2050." Ellen MacArthur Foundation
Brand Audits, pioneered by the Break Free from Plastic movement, give us data to encourage producers, consumers and everyone in between to be accountable for the plastic they make, use and discard. Our platform makes it easier to record, analyse and share data from Brand Audits.
We're using emerging technologies in the cloud, geo, social and machine learning spaces. This means we can trial faster, cheaper solutions to data gathering, plastic waste management. We can also support new, productive relationships between different actors within the plastics economy.